Make Money With Adwords New Strategies
Adwords is constantly changing, and anyone who wants to make money with Adwords needs to keep on top of the new strategies that are always appearing.
In 2007 it was ‘kill your competitors’ with Day Job Killer and then the many and varied spy systems that tracked your competitors’ ads so that you could copy them and blast them out of the water. Some of these systems were on a hugely expensive membership plan.
In the wake of that, people who could not afford such memberships or did not want to spend their whole lives tracking, tweaking and testing Adwords ads began to look around for new ideas. So in early 2008, internet marketers rediscovered something that was long considered dead – the content network.
If you are new to Adwords in the last few years, you may not know that the content and search networks were once united. Google split them in order to give more control to advertisers, and most advertisers immediately turned off the content network for their ads because of the click fraud that had previously been suspected by owners of content web sites.
But times have changed. Click fraud is not the problem that it used to be. Google now closes the accounts of anybody suspected of ‘invalid clicks’. This is a problem for site owners because it means that any malicious kid can put them out of business by clicking their ads over and over. But for the Adwords advertiser it means that the content network is usable again.
The content network has several advantages over the search network. First, the cost per click is generally lower. Second, you do not have to fight off the competition in the same way. Third, you have a lot more control – you can specify the exact sites where you want your ad to show.
The last of these points is vitally important. When you are advertising on the content network, always specify target sites for all of your ads. In fact you should go even further and specify the exact pages of the site where you want your ad to appear.
Just like with the search network, you need to avoid having people click when they are not really interested, and you do that by picking out pages that are very closely related to your product. For example if you are promoting a dog training ebook, you will want your ad on a site about dogs but only on the dog training pages.
It is also recommended that you only advertise on sites that have their Adsense ‘above the fold’ – i.e. the ads are visible on screen immediately when the page is opened, without scrolling down. If they are in the ‘hot’ area toward the top left of the screen, that’s even better.