Sure Fire ways to expand your Network with Email Marketing.
In networking business, you need to network with people. The best way to maintain contact with people online is through Email Marketing. You can use it for many purposes; appreciation for joining/ purchasing, product updates, promotional updates.
Doing MLM/ Network Marketing online lack the human touch that offline marketing have. But it is possible to make up for that flaw.
The only important thing you need to remember when doing MLM / Network Marketing is PEOPLE. You need to connect with people. Online, we call them leads. You need leads to have any sale. Not only you need leads, you need targeted leads, that is people who are interested in your product or services.
The leads collected will make up your future sale. In order to close a sale with them in future, you need to let then know you. You can do this by building your brand image. This can be done through advertisements through emails. What makes branding so important is the customer perception. Like Apple, they have successfully created a fantastic branding for its products. When people think of Mp3, they think of Ipod.
Email Marketing is not just sending information and updates. There are many things you need to take note when doing Email Marketing. Here are some tips on how you can maximize the results from your Email Marketing Campaign.
Email Like a Pro
When composing email-messages, you need to keep in mind some points to make your emails look more professional.
- Who is it from?
People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.
The next factor that you shoud pay attention to is your subject line. Your subject must have the power to make people interested in your email. As a rule, keep it under 50 words.
- Main body
Quickly identify yourself and the purpose of the message. It will be better if you state who referred you to them. Restrict the use of fancy pictures, keep it business like, or make it in line with the style of your website.
Improve conversion of your Emails
Increasing the effectiveness of your emails means to increase action rate. Action in terms of the people reading the emails to visiting the website. Here are 6 tips on how to improve your emails to increase your conversion rates.
- Brand
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
Be honest and truthful in your email subject line. Don’t use false information to trick readers into opening the email. It is also a legal requirement to have accurate subject line.
- Create urgency to take action
In order to make readers take action, you have to instill a sence of urgency in them to take action. Use time sensitive words like “Buy Now, While Stocks Last, Limited time, For first 100 sign ups only”.
- Entice them
Give readers benefits to open the email in the subject line. E.g. Redeem you Free Gift now! You can also incorporate the urgency to open the email in your subject line.
- Know your limits
In your text, avoid using too many bold, capital letters, bright colors, and punctuation (referring to ! ). For the simplest reason, it makes your text very confusing and distracting. It also triggers spiders and filter to classify it as SPAM.
- K.I.S.S Keep It Short and Sweet.
Different purpose of email requires you to use different strategy in your emails. But as a general rule, keep your email simple and sweet. Nobody likes to read a long and wordy email. You should keep your email to the main point. If you have too much information to give, it will probably better if you give a short introduction in the email and add a link for people to click to read the full article.
*P.S Take note that it is a mandatory requirement to include an “unsubscribe tab” in your emails.