Get to Know the Clickbank Marketplace

by Graham McKenzie

The go-to site for publishers and presellers of digital information on the World Wide Web is the online marketing behemoth Clickbank. Not just the premier center for ebook downloads, Clickbank has proven to be the path for more than a few people a small fortune in affiliate sales, digital sales, and recurring payments after the sale. Any affiliate marketer who knows how to select and promote products that are both new and in widespread demand can earn a steady and growing income stream. Before you set down your own path to digital riches, however, you need to know the basics about how Clickbank Marketplace works.

Many budding affiliate marketers make Clickbank a one-stop center for presale product selection. With more publishers and products than you can count, there is no lack of opportunities to begin your drive to financial independence, and Clickbank posts even more opportunities each and every day.

The Marketplace is a digital warehouse. It offers the latest ebooks, the most popular downloadable video, and proven software products made by producers, known on Clickbank as Publishers. Clickbank permits potential preseller to comparison shop Publisher products before they begin their sales campaigns, and it also takes care of payment processing and enables you to participate in affiliate networking.

Clickbank only displays products that have made a sale within the last 30 days. If a Publisher’s product is not currently selling, or has never sold, it won’t appear. This feature eliminates the downside that you might spend a lot of effort to presell a product whose Publisher does not provide basic sales promotion.

The Clickbank Marketplace is then divided into different categories that represent the different types of digital products. The headings include things like Business to Business, Technology, Sports and Leisure, Health and Lifestyle, and Entertainment, among others. Each of the categories lists salesworthy new products, top performers, and a few other categories that make navigating the results a bit easier. You can also sort products by some very useful performance indicators.

What are the key indicators for product selection? Clickbank Marketplace makes it possible for you to select a product to presell by the looking at percentage of sales that are affiliate sales. You don’t want to encourage demand for someone else’s page. Affiliate marketers also want to consider the average amount made by affiliates. And it’s also critical to take a look at the Publisher’s conversion rates. At the end of the list of measurements for each product you will find a Clickbank-specific measurement called gravity. This metric that you will only find on Clickbank tells you the number of unique affiliates making sales. The more affiliates that make sales, each with a different presell the more likely it is that your presell will sell the product, too. Every product in the Marketplace lists a link to the sales page of the Publisher, and every product comes with hoplink you may use to sell the product from your own site.

It offers an enormous, sometimes overwhelming selection, but Clickbank Marketplace gives you every tool you need to sort through products, identify top performers, and eliminate the products that you cannot sell. Be selective, be informed, always be eager to ask questions, and Clickbank will become the profit dynamo for your site.

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