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Whether you’re an Internet Marketer or an super successful online entrepreneur, getting comfortable with Google AdWords and how it works is an absolutely essential skill. No matter how big or small your business is or the need for your product in the marketplace, there’s a great opportunity for you in search engine marketing to help you increase your profit margins. Too many online marketers forgo the amazing power of search engine advertising and miss out on expanding their potential. With that in mind, listed below are the five crucial tips for Google AdWords success:

#1 Select keywords that reflects your business

Keywords often come down to your competitiveness. While this is a great metric for determining who’s going to see your ad, it’s not always the best way to make sure that your ad truly converts into real sales. When you’re picking keywords to run your AdWords campaign on, make sure that they attract both a large amount of searches, and accurately reflect your business. When you lose either of those factors, you’ll lose a large chunk of your potential customers.

#2 – Run small test campaigns before making any final decisions.

What is the key purpose of advertising? To convert prospects into customers! Knowing this should be the first rule that any advertiser follows . If your ads don’t achieve that, then get rid of them. Run a test of five, ten, or even twenty different ads and see which one results in the most page views and conversions. Then focus in on that ad, improving it until it has a conversion rate that makes it easily worth its cost 10 times over.

#3 – Drop your non-converting ads ASAP.

Don’t try to spend your way out of trouble. It will not work. When your ads aren’t working, lose them. Instead, simplify and focus on refining what already works, not on what doesn’t. Most online entrepreneurs, simply don’t have the resources to run a massive campaign, so focus on the small ones that achieve the greatest result. When you’re running 6 different ads and only 2 are bringing in any real conversions, get rid of the 4 that aren’t performing.

#4 – Run ads for research.

By selecting five potential product titles, or advertising tag lines, you can create an ad that not only captivates attention, but is fully optimized and above all performs exceptionally well . Run a preemptive Google AdWords campaign to work out what’s going to work online and what isn’t. Don’t place bets with your ads, make sure that anything you run is backed up by some form of results by researching your market first.

#5 – Analyze from a cost- benefit perspective your Google AdWords campaigns.

If you’re running advertisements that are converting, but not in massive quantities, you need to take a step back and ask yourself if they’re really worth the trouble. If your ads aren’t profitable, remove them. If they’re only just breaking even, figure out if they’re worth the time investment, and if they’re not, remove them. You’ll be surprised how much even the simplest of ad campaigns can eat up your time, so be sure to calculate opportunity cost when working out how well your ads are really performing.