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Clickbank is a powerhouse for Internet marketing. Clickbank is loaded with thousands of products spanning more than twelve different categories, each individual product just a tiny part of a massive network of potentially profitable affiliate marketing opportunities. The problem for most aspiring affiliate marketers is, the overwhelming number of choices Clickbank offers can be complicated and stressful.

The very first thing you need to do when you get to Clickbank’s site is to click on the Marketplace link. The Marketplace is where you will begin your product search. It presents products in multiple categories. Each category is further broken down into subcategories that identify newest products, bestsellers, and potential bestsellers.

This is the place you need to understand what the numbers Clickbank assigns to its products mean. Gravity, for example, is the score found at the end of a product listing. In Clickbank, a product’s gravity is computed from how many affiliates have sold that product in the last six weeks. More recent sales have more gravity. What this score will not tell you if any affiliate struck it rich by promoting this product. An affiliate who sold just one unit is weighted the same gravity as an affiliate that sold 10,000 units. What the gravity score tells you is that a product has a lot of competition among affiliates, but it is selling well.

Another number you need to find is the percentage of the buyer’s total cost that the seller will give you as a commission for making the sale. Usually this is 50%, but it can be as high as 75%, 80%, or even more. You can see the average amount per sale earned by each affiliate, and the number of sales that are made by affiliates. This number is your best indicator of how well the product converts when affiliates send visitors to the Publisher’s page. You do not want to waste your time generating traffic for a sales page that does not convert.

After you check these numbers, take a look at the Publisher’s sales pages. If a landing page is sloppy, with lousy writing, punctuation, spelling, and grammar, if there are questionable graphics or links that don’t work, chances are it won’t convert not matter how well you presell.

But if you come across a well-written sales page with clean design and concise instructions, you might just have a high converter. And to do your best possible job preselling, put yourself in the role of customer?literally. Order the product online to see what it is, how it works, whether it’s really a quality offering, and how fast it is delivered. This costs you some additional money upfront, but it can greatly assist your making profitable decisions. Picking the right product on Clickbank to promote can be time consuming, but if you do your research, consider each of the scores, and make a fully informed choice of the product you want to presell, you set yourself up for success.