by Nylus Stanton
Keywords Research – Market Samurai
In this post, we’re ready to get a look at diving into keyword research with another free tool; Market Samurai. Yes, a paid version of MS available , however , for strictly performing keyword investigation, the demo, or free version is more than satisfactory with the goal of this article and the research nessessary.
When you install and update MS the 1st time, you will be brought to the project screen. Here's where you can opt to either make a new project, or work on an existing one. For this exercise, let's take it from the point of making a new project.
First, use the core keyword we’re going to be using for the tool for, an example would be “Power Skating” for the Hockey teaching niche.
After you have made the project, click on the left menu option for Keyword Research, confirm that in the keyword field is the core keyword, then click the “Generate Keywords” button. In an exceedingly short period of time MS will return a giant list of potential keywords for you to select from. From here, we want to narrow down the list based mostly on how applicable the words are as some of the candidates will be well outside the margin of our research. You can go throughout the entire list, deleting the keyphrases that do not match our target, or, a more efficient choice would be to use the “Positive” or “Negative” keyword filter on the left side. Enter in the important phrases that the applicants must include. In our example, keywords like “hockey skating”, “Power skating”, “hockey”, “Ice Hockey”, etc can be used. The other choice is to enter in all the phrases you do not want included in the “must exclude” box for phrases or words the keyword applicants must not include. “Field Hockey” for instance would not be in our desired listing of keywords, nor would “Figure skating Drills”, or “Lacrosse Drills”. Typically , the “Include” option is much faster and keeps only the important phrases that are directly related to our search factors.
We do this elimination process before we select “Analyze Keywords” to avoid putting unnecessary tension on both the MS and Google Keyword/Google Traffic Estimation Tool servers, it can also help us qualify the list before we go any further.
It is at that point when we are able to then choose the “Analyze Keywords” button. This could get the required raw data from Google and help us in narrowing our keyword list through filter selection. The procedure might also be rather tedious so by reducing the number of raw words to work with, we will also be reducing the wait time.
Once the Enquiry has been concluded we'll have a list of keywords with a wild range of values listed beside them. It is at this point where Market Samurai excels. At the beginning of the interface, be sure that the pre-set is adjusted to no-filters, we’re ready to try this process ourselves to be sure that we get the best possible list. Above the “Pre-Set” pull down you should see a wide variation of filter options. These are extremely handy in locating much more info than we need at that point, so it's vital to de-select the ones that we are not going to be using to help clear up the fields. Be sure that the following checks are enabled, we'll be adding the values we'd like in the following couple of steps.
For our research, the filters we want are as follows:
Total Searches,
Search Engine Optomise (S.E.O)
Search Engine Optimise Traffic (SEOT),
AdWords Cost Per Click (AWCPC),
Search Engine Optimise Competition (SEOC),
Search Engine Optomise-Title Competition (SEOTC),
Also the Search Engine OptomiseTitle/Competition (SEOTCR).
As a non mandatory, you can also select Search Engine Optomise value (SEOV).
After entering the checkmark, if you do not already one there, we have to enter the values which will help us the most. The first field, Total Searches, is merely an estimated value of how many searches are made in a individual timeframe. While not 100%, it is looked upon as valuable to learn if there’s 0 searches on a keyword or not, so the minimum price to place in here is 1.
Leave SEO Traffic field blank, this simply returns the probable potential number of clicks if a site ranks in the first spot.
AWCPC, again, we will leave this value blank, as it returns what the current (predicted) cost per click for that keyword is in the Google Adwords system, it is valuable to know this info to appraise the value of a keyword if it is later selected to create a Pay per click campaign.
SEO Competition (SEOC), this element is a filter to ban keywords that transcends the value entered. To paraphrase, if we would like to exclude keywords that have a S.E.O Competition of greater than 10,000, then we enter that as the greatest value all keywords with SEOC greater than 10,000, would then be removed. SEOC can generally be found by entering the keyword in quotes “” into the Google.com search engine. This is a measure of how many indexed sites have the. Exact match to your keyword. The greater the value the harder it is to contend. Entering a worth larger than 10,000 simply suggests that the keyword may be saturated and you might be facing stronger, and well established sites.
Title Competition (SEOTC), reflects how many indexed sites contain the exact match keyword in the title of a site, video, article, etc. Anything which has the keyword, exactly matching, in the title, this is valuable information as SEOTC and SEOC are both participatory factors (among others however SEOTC and SEOC are heavily weighted), in determining relevancy to the search question phrase. To paraphrase, the more indexed sites that match both SEOTC, and SEOC, the harder it is to rank for. This field can be left blank, however a valuation of 5,000 maximum would return keywords that have got fewer competitors and thus should be easier to out-rank the competition for. This price may also be found straight from Google.com thru the intitle qualifier. The question would be intitle:”keyword”
Title/Comp (SEOTCR), is a comparison between the prior two values, represented in a %, the lower the value the less competition. This price can be left blank, however to scale back the list to an even more controllable number, a max price of 30 is very beatable.
The final option is SEO Value (SEOV), this value is a rough indicator of what the traffic generated, through that keyword would be worth. It shouldn’t be considered heavily in selecting your keywords, but can be employed to guess a coarse price thru AdSense (passive advertising) ads, if you made the decision to add them to your website.
When all of the above values have been entered (or left blank), you will then select the “Analyze Keywords” button to fill in the proper fields, as not all of the fields are searched for after the opening keyword selection process.
Once the Analysis of the remaining keywords is complete, you've got a manageable list of keywords to start with, bearing in mind that all of the info is presented for that current time/date. Since these are active searches, the values may change in as little as a day or 2.
These values and selections are only the ones that I use when performing my research with Market Samurai, I'm not a pro in the software, and have no ties to, and receive no compensation for the info presented above. This is simply the strategy that I use to find a list of words that help me, in my opinion Market Samurai is the best affiliate marketing product available online today.
Market Samurai is an exceedingly potent tool, and offers much more functionality than is conveyed here, and should be evaluated on your own, with your own categorical necessities as the foundation of your evaluation. I hope you find my settings and values to be of .
Good luck and best wishes….
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